If you’re debating whether you need to start using under eye cream, we’re here to convince you. No matter what skin type you have, eye cream is a must. Sure, your friend might be tapping their moisturizer on their under eyes instead and say it works just fine, but we promise it’s worth investing in a separate product to treat the area around your eyes. That’s true whether you’re trying to target dark circles, puffy eye bags, general dullness, or signs of aging like fine lines. Still wondering exactly what a good eye cream can do for you? Let’s break it down below.
Ahead, five reasons why you should add an under eye cream to your skincare routine immediately. Spoiler alert: We personally suggest Haruharu Wonder’s Black Rice Bakuchiol Eye Cream, but we’ll get into exactly why later.
1. Your under-eye area is delicate and sensitive.
Let’s start with the most obvious reason you might want to pick up an eye cream: The skin around your eyes is different from the skin on the rest of your face. It’s more delicate, more sensitive, and also more prone to dryness and irritation—no matter what your specific skin type is. That means sometimes the moisturizer you love slathering on the rest of your face might not work so well in this area. Some are too rich and can cause milia (little raised dots that pop up when dead skin cells accumulate and get trapped), while others might have ingredients that are too harsh for your under eyes to handle.
Eye creams are specifically formulated to work for the skin around your eyes, so you don’t have to worry about that. And we even took it a step further and made ours for all skin types, including sensitive skin. “I needed a super gentle and effective eye cream without any side effects,” explains our founder Jae Won Jeong. To accomplish that, she chose bakuchiol as the hero ingredient. “Bakuchiol was an obvious choice for me,” she says. “It’s a plant-derived ingredient often compared to retinol and has similar benefits in terms of speeding up skin cell regeneration, targeting the look of wrinkles, skin texture, skin tone and more—but without the potential irritation. That means even sensitive skin can get in on those amazing benefits.”
During product development, we asked our team members with especially sensitive skin to put this to the test and got glowing reviews back. “I love that it contains bakuchiol, since I can get the benefits of retinol for slow-aging without irritating my sensitive eyes,” says Hannah M., our Sales Team member.
2. You have dark circles.
Don’t expect an eye cream to completely erase your dark circles; that’s your makeup routine’s job. But it’s true that the right eye cream will contain ingredients that help subtly brighten your dark circles and make you look more refreshed after a late night. Our Black Rice Bakuchiol Eye Cream contains niacinamide (also known as vitamin B3), which boosts glow and helps your under eyes look brighter. We also infused it with antioxidant-rich natural brighteners like fermented black rice and fermented bamboo shoot bark extracts.
“I love how it makes my dark circles fade and look less visible,” says Madjiguene, our Marketing Team intern. “I don’t need to apply a lot either; I just do a dot when I apply my moisturizer.” Our other team members agree. “I use this in my day and night routine and it’s really effective in reducing my dark circles,” says Jennifer, our Sales Team member.
3. You get puffy eye bags.
Our antioxidant-rich formula also helps firm your skin and make under eyes look less puffy and droopy. Pro tip: This is especially effective if you pair it with a cooling under eye massage tool in the morning to stimulate circulation and drain excess fluid. “This eye cream became a must-have for me because it visibly reduces my under-eye puffiness, which makes me look a lot more refreshed,” says Vanese, our B2C Team member, who swears by regular applications every morning and night.
4. You have fine lines around your eyes.
Bakuchiol is an excellent ingredient for targeting skin texture and signs of aging around your eyes, like fine lines and wrinkles. Because it speeds up cellular turnover, it can help the lines around your eyes look smoother over time. “This eye cream has become my daily essential fine-line fighter,” says Pankti, our Marketing Team member.
Our team is so obsessed with this benefit, they’ve even started applying it over their smile lines. Jennifer and Sejin Kang, our Design Team member, both swear by it over smile lines as well. “I use it around my eyes, smile lines, and around the corner of my lips as it often gets drier there,” says Sejin.
5. You want your concealer to go on smoother.
A hydrated base will always make your makeup look better, but some eye creams can feel a little too greasy and make your concealer go sliding off. So when our founder came up with ours, she decided on a weightless texture that would layer seamlessly under her makeup. The result is a texture that’s hydrating but lightweight and perfect for enhancing the dewy finish of your makeup. “It soaks right in,” says Hannah M. Sejin also says that the texture “doesn’t give me the greasy, heavy feeling that other rich moisturizers and eye creams do.”
To layer your Black Rice Bakuchiol Eye Cream under makeup, just pat on a rice-grain-sized amount with your ring finger and let it absorb for a few seconds before applying your concealer. “I love the boost of hydration,” says Annalisa, our Marketing Team member. “I wear glasses so I notice when eye creams are too greasy; they make my glasses slide off and it’s so uncomfortable. This one absorbs super fast so I can even wear it under my makeup.” Sejin even taps a little bit under “areas where foundation can get patchy” for extra smoothness.
“At night, it feels so calming and hydrating and in the morning it’s the perfect base for my concealer so it goes on without creasing,” says Pankti. “It feels like a small but essential act of self-care every day.”
We’ll call that reason number six why you should pick up your own tube immediately.
Meet the Author
Haruharu Wonder contributor Sarah Y. Wu has a decade of experience in the industry as a beauty editor, copy director, and brand consultant. Her bylines have appeared in outlets including Teen Vogue, Forbes, Allure, Marie Claire, Glamour, NYLON, Bustle, The Zoe Report, Vogue, WWD, and Byrdie. She’s also the copywriter and copy director for some of your favorite skincare, fragrance, and makeup brands. While she’s tried thousands of products over the course of her career, she’ll always save a spot in her beauty routine for Haruharu Wonder’s Black Rice Bakuchiol Eye Cream and Centella Sunflower Makeup-Melting Cleansing Balm. Connect with her on Instagram @say.wu.
Should You Add an Under Eye Cream to Your Skincare Routine? Spoiler alert: It’s your secret weapon for puffiness, dark circles, and more.
If you’re debating whether you need to start using under eye cream, we’re here to convince you. No matter what skin type you have, eye cream is a must. Sure, your friend might be tapping their moisturizer on their under eyes instead and say it works just fine, but we promise it’s worth investing in a separate product to treat the area around your eyes. That’s true whether you’re trying to target dark circles, puffy eye bags, general dullness, or signs of aging like fine lines. Still wondering exactly what a good eye cream can do for you? Let’s break it down below.
Ahead, five reasons why you should add an under eye cream to your skincare routine immediately. Spoiler alert: We personally suggest Haruharu Wonder’s Black Rice Bakuchiol Eye Cream, but we’ll get into exactly why later.
1. Your under-eye area is delicate and sensitive.
Let’s start with the most obvious reason you might want to pick up an eye cream: The skin around your eyes is different from the skin on the rest of your face. It’s more delicate, more sensitive, and also more prone to dryness and irritation—no matter what your specific skin type is. That means sometimes the moisturizer you love slathering on the rest of your face might not work so well in this area. Some are too rich and can cause milia (little raised dots that pop up when dead skin cells accumulate and get trapped), while others might have ingredients that are too harsh for your under eyes to handle.
Eye creams are specifically formulated to work for the skin around your eyes, so you don’t have to worry about that. And we even took it a step further and made ours for all skin types, including sensitive skin. “I needed a super gentle and effective eye cream without any side effects,” explains our founder Jae Won Jeong. To accomplish that, she chose bakuchiol as the hero ingredient. “Bakuchiol was an obvious choice for me,” she says. “It’s a plant-derived ingredient often compared to retinol and has similar benefits in terms of speeding up skin cell regeneration, targeting the look of wrinkles, skin texture, skin tone and more—but without the potential irritation. That means even sensitive skin can get in on those amazing benefits.”
During product development, we asked our team members with especially sensitive skin to put this to the test and got glowing reviews back. “I love that it contains bakuchiol, since I can get the benefits of retinol for slow-aging without irritating my sensitive eyes,” says Hannah M., our Sales Team member.
2. You have dark circles.
Don’t expect an eye cream to completely erase your dark circles; that’s your makeup routine’s job. But it’s true that the right eye cream will contain ingredients that help subtly brighten your dark circles and make you look more refreshed after a late night. Our Black Rice Bakuchiol Eye Cream contains niacinamide (also known as vitamin B3), which boosts glow and helps your under eyes look brighter. We also infused it with antioxidant-rich natural brighteners like fermented black rice and fermented bamboo shoot bark extracts.
“I love how it makes my dark circles fade and look less visible,” says Madjiguene, our Marketing Team intern. “I don’t need to apply a lot either; I just do a dot when I apply my moisturizer.” Our other team members agree. “I use this in my day and night routine and it’s really effective in reducing my dark circles,” says Jennifer, our Sales Team member.
3. You get puffy eye bags.
Our antioxidant-rich formula also helps firm your skin and make under eyes look less puffy and droopy. Pro tip: This is especially effective if you pair it with a cooling under eye massage tool in the morning to stimulate circulation and drain excess fluid. “This eye cream became a must-have for me because it visibly reduces my under-eye puffiness, which makes me look a lot more refreshed,” says Vanese, our B2C Team member, who swears by regular applications every morning and night.
4. You have fine lines around your eyes.
Bakuchiol is an excellent ingredient for targeting skin texture and signs of aging around your eyes, like fine lines and wrinkles. Because it speeds up cellular turnover, it can help the lines around your eyes look smoother over time. “This eye cream has become my daily essential fine-line fighter,” says Pankti, our Marketing Team member.
Our team is so obsessed with this benefit, they’ve even started applying it over their smile lines. Jennifer and Sejin Kang, our Design Team member, both swear by it over smile lines as well. “I use it around my eyes, smile lines, and around the corner of my lips as it often gets drier there,” says Sejin.
5. You want your concealer to go on smoother.
A hydrated base will always make your makeup look better, but some eye creams can feel a little too greasy and make your concealer go sliding off. So when our founder came up with ours, she decided on a weightless texture that would layer seamlessly under her makeup. The result is a texture that’s hydrating but lightweight and perfect for enhancing the dewy finish of your makeup. “It soaks right in,” says Hannah M. Sejin also says that the texture “doesn’t give me the greasy, heavy feeling that other rich moisturizers and eye creams do.”
To layer your Black Rice Bakuchiol Eye Cream under makeup, just pat on a rice-grain-sized amount with your ring finger and let it absorb for a few seconds before applying your concealer. “I love the boost of hydration,” says Annalisa, our Marketing Team member. “I wear glasses so I notice when eye creams are too greasy; they make my glasses slide off and it’s so uncomfortable. This one absorbs super fast so I can even wear it under my makeup.” Sejin even taps a little bit under “areas where foundation can get patchy” for extra smoothness.
“At night, it feels so calming and hydrating and in the morning it’s the perfect base for my concealer so it goes on without creasing,” says Pankti. “It feels like a small but essential act of self-care every day.”
We’ll call that reason number six why you should pick up your own tube immediately.
Meet the Author
Haruharu Wonder contributor Sarah Y. Wu has a decade of experience in the industry as a beauty editor, copy director, and brand consultant. Her bylines have appeared in outlets including Teen Vogue, Forbes, Allure, Marie Claire, Glamour, NYLON, Bustle, The Zoe Report, Vogue, WWD, and Byrdie. She’s also the copywriter and copy director for some of your favorite skincare, fragrance, and makeup brands. While she’s tried thousands of products over the course of her career, she’ll always save a spot in her beauty routine for Haruharu Wonder’s Black Rice Bakuchiol Eye Cream and Centella Sunflower Makeup-Melting Cleansing Balm. Connect with her on Instagram @say.wu.