Better Vegan for All.
haruharu wonder is conscious lifestyle skincare brand with strong emphasis on sustainable co-existence of beauty and nature. haruharu means day by day in Korean. Inspired by details in our daily lives, we focus on making little, but effective changes in ordinary routine towards sustainable future.
The Vegan Society is the oldest vegan organizations in the world, founded in UK in 1944. The Vegan Trademark is given to products free of animal ingredients, animal testing and GMOs.
EVE Vegan® is an independent certification mark dedicated to assessing the conformity of vegan products and services. Its certification program being considered one of the most complete and reliable on the market.
PETA Global Animal Test-free and Vegan recognizes brands that have verified that they and their suppliers do not conduct, commission, pay for, or allow any tests on animals anywhere in the world and their entire product line is free of animal-derived ingredients.
ISO 9001 is a globally recognized standard for quality management. Its requirements define how to establish, implement, maintain, and continually improve a quality management system (QMS).
ECOCERT COSMOS certifications guarantees green-friendly production that also respects human health. It also guarantees responsible use of natural resources, respect of biodiversity, absence of petrochemical ingredient and GMO, and recyclable packaging.
Made with Cruelty-Free, 100% plant-powered natural, active ingredients
deliberately chosen by prestigious our lab scientists,
we are committed to provide clean beauty products for everyone.
We’re not done yet.
We can do better, go greener and be happier.
We always seek ways to improve ourselves,
and we want you to be there by to watch us grow.
Responsible Packaging
We believe packaging must be functional and user-friendly. Nothing is more frustrating than packaging that doesn’t perform well. Complicated packaging doesn’t make for an easy or enjoyable experience during use.
That does not work for us.
Our packaging is kept simple by design and we make every effort to avoid unnecessary waste, and to reduce our impact on the planet.
Our packaging supply partners are FSC Certified. They make continued efforts to improve sustainability and environmental consciousness.
Braille on Packaging
Packaging that's designed for the 1.3 billion people who are visually impaired isn't particularly expensive and can find broader appeal.
haruharu wonder directly addresses blind consumers with tools such as braille on our outer packaging.
Meet Our CEO/Founder Jae Jeong
Born and raised in Seoul, Korea.
Studied Art and Design, and is well versed in the skills of product development, creativity, and focus.
It truly can be impacted on the backbone of haruharu wonder’s dynamic, creative and vibrant brand identity.
As CEO of haruharu wonder, my vision has always been on developing and producing products that help the consumers to make wiser and easier choice among the various options.
haruharu wonder's products contain only natural, plant-powered ingredients with clinically proven benefits.
By omitting toxic additives and chemicals and utilizing the science of freshly blended formulas, we are strongly advocating that there are better, more sustainable solutions for your skin.
I would like to invite you to learn more about haruharu wonder's products, and why our products are the extraordinary and safe choice for your glowing skin.
2024
Jae Jeong
