Few areas on your face are more delicate than the skin around your eyes, which means effective under-eye treatment tips need to take a gentle approach. An under-eye routine can be as simple as one single step; we previously showed you how to target multiple concerns with our best eye cream (that would be the iconic Haruharu Wonder Black Rice Bakuchiol Eye Cream). But if you’re looking for a more detailed guide, we’re here to help. Below, we break down the six essential steps of under-eye care, including the products we recommend adding to your skincare shelf immediately.
How to Care for Under Eyes
We recommend this routine for all skin types. So whether you’re dry, oily, sensitive, or acne-prone, try incorporating these quick tips.
1. Use your ring finger to apply eye cream.
Before we even get into our best eye cream for dark circles and puffy under eyes, let’s take a step back. When we say the skin around your eyes is delicate, we mean it. That’s because the skin in this area is about 10 times thinner than the rest of your face. It also has fewer oil glands, making it prone to dryness. And it’s more easily irritated and likely to show fatigue and signs of aging, from crow’s feet to fine lines and wrinkles. So whichever products you want to use, make sure you’re gentle. The easiest way to do this is to use your ring finger to lightly tap on products, which will naturally put less pressure on your skin.

2. Choose an eye cream that targets multiple concerns.
Now let’s talk about products. Do you really need a separate eye cream just for this area, or can you just use your normal moisturizer? Well, we’ll personally vote for an eye cream. When a formula is specifically made for your eye area, it contains certain ingredients that help target key concerns you might not have on other areas of your face like dark circles and puffiness. Plus, because this area is more prone to irritation, heavy or harsh formulas can cause sensitivities or milia (the tiny white bumps that can occur from buildup).
Need a recommendation? Say no more. Our team is obsessed with the Haruharu Wonder Black Rice Bakuchiol Eye Cream, which is powered by bakuchiol, a vegan retinol alternative that helps speed up cellular renewal and targets wrinkles, texture, and tone—all without the risk of irritation and increased UV sensitivity you’d get from retinol. (Yes, that means you can use this eye cream in both your morning and evening skincare routines.) It’s also clinically proven to improve average wrinkle depth by 11.24% and pigmentation intensity by 1.33%.*
“It’s perfect because it makes my dark circles less visible and also tackles fine lines,” says our team member Annalisa. “In the morning, it helps prep and smooth my under eyes for concealer and give a more refreshed look.”
*In a clinical trial of 20 subjects after 4 weeks of use.

3. Care for your barrier.
Your skin barrier is the protective layer of skin cells, lipids, and proteins that keeps essential moisture in, while blocking irritants and environmental aggressors. Keeping it healthy is key to making sure your under eyes don’t dry out or get irritated. It’s easy to overload this area with heavy creams and harsh ingredients, so if you want a second step in addition to our eye cream, we recommend something gentle and light like our Haruharu Wonder Black Rice Probiotics Barrier Essence. It delivers a thin, fast-absorbing layer of hydration that supports your moisture barrier and is infused with barrier-boosting ceramides, black rice, and probiotics. And it’s clinically proven to improve the skin barrier by 21.001%.*
“I apply it all over my face, paying extra attention to the area around my eyes,” says our team member Tamara. “The formula is perfect for under-eye care because it contains nutrients that improve skin balance, texture, and glow.”
*In a clinical trial of 20 subjects after 2 weeks of use.
4. Treat your under eyes to a mini massage.
This is one of our favorite tips for days when we wake up with puffy eye bags after a late night. After applying skincare, go in with a cooling massage tool and gently glide it over your eye bags to help boost circulation and take down puffiness. You can find plenty of tools online that are specifically designed to fit this area. We prefer under-eye massagers made of stainless steel, which is naturally cooling and easy to keep hygienic. Pair it with our Black Rice Bakuchiol Eye Cream, close your eyes, and you’re basically at the spa.

5. Always wear sunscreen.
We know! We’ve told you a million times to wear sunscreen every single day. But it’s worth repeating, because sun damage can lead to signs of aging like fine lines and wrinkles. That’s why when you apply your daily SPF, you need to make sure you’re covering your under eyes, too. Some sunscreen formulas can feel irritating, but we specifically formulated Haruharu Wonder Black Rice Moisture Airyfit Daily Sunscreen to feel gentle on all skin types. It’s packed with antioxidant-rich black rice extract, soothing ceramides, and smoothing adenosine and free of artificial fragrance, which can be irritating. So next time you reach for a tube, make sure you’re applying the formula evenly over your entire face, including your under-eye area.
6. Buy the sunglasses you’ve been eyeing.
Just like UV-protective clothing, sunglasses add an extra layer of protection for your under eyes. So if you needed another reason to add that cute pair of shades to your shopping cart, you’ve got one. It’s a simple step that goes a long way in keeping your skin protected and safe from UV damage, especially when you’re outdoors under the sun for hours. Just make sure you’re investing in a pair that isn’t just tinted but also fully protects from both UVA and UVB rays. Quick tip: If you’re unsure, look for markings like 100% UV protection or UV400.
To make it even easier for you to shop our Haruharu Wonder under-eye heroes, we popped them down below so you can grab whatever your routine’s missing. Ready to get those under eyes looking fully rested? You know what to do.
Meet the Author
Haruharu Wonder contributor Sarah Y. Wu has a decade of experience in the industry as a beauty editor, copy director, and brand consultant. Her bylines have appeared in outlets including Teen Vogue, Forbes, Allure, Marie Claire, Glamour, NYLON, Bustle, The Zoe Report, Vogue, WWD, and Byrdie. She’s also the copywriter and copy director for some of your favorite skincare, fragrance, and makeup brands. While she’s tried thousands of products over the course of her career, she’ll always save a spot in her beauty routine for Haruharu Wonder’s Black Rice Bakuchiol Eye Cream and Centella Sunflower Makeup-Melting Cleansing Balm. Connect with her on Instagram @say.wu.
6 Under-Eye Treatment Tips to Target Dark Circles and Puffiness
Few areas on your face are more delicate than the skin around your eyes, which means effective under-eye treatment tips need to take a gentle approach. An under-eye routine can be as simple as one single step; we previously showed you how to target multiple concerns with our best eye cream (that would be the iconic Haruharu Wonder Black Rice Bakuchiol Eye Cream). But if you’re looking for a more detailed guide, we’re here to help. Below, we break down the six essential steps of under-eye care, including the products we recommend adding to your skincare shelf immediately.
How to Care for Under Eyes
We recommend this routine for all skin types. So whether you’re dry, oily, sensitive, or acne-prone, try incorporating these quick tips.
1. Use your ring finger to apply eye cream.
Before we even get into our best eye cream for dark circles and puffy under eyes, let’s take a step back. When we say the skin around your eyes is delicate, we mean it. That’s because the skin in this area is about 10 times thinner than the rest of your face. It also has fewer oil glands, making it prone to dryness. And it’s more easily irritated and likely to show fatigue and signs of aging, from crow’s feet to fine lines and wrinkles. So whichever products you want to use, make sure you’re gentle. The easiest way to do this is to use your ring finger to lightly tap on products, which will naturally put less pressure on your skin.
2. Choose an eye cream that targets multiple concerns.
Now let’s talk about products. Do you really need a separate eye cream just for this area, or can you just use your normal moisturizer? Well, we’ll personally vote for an eye cream. When a formula is specifically made for your eye area, it contains certain ingredients that help target key concerns you might not have on other areas of your face like dark circles and puffiness. Plus, because this area is more prone to irritation, heavy or harsh formulas can cause sensitivities or milia (the tiny white bumps that can occur from buildup).
Need a recommendation? Say no more. Our team is obsessed with the Haruharu Wonder Black Rice Bakuchiol Eye Cream, which is powered by bakuchiol, a vegan retinol alternative that helps speed up cellular renewal and targets wrinkles, texture, and tone—all without the risk of irritation and increased UV sensitivity you’d get from retinol. (Yes, that means you can use this eye cream in both your morning and evening skincare routines.) It’s also clinically proven to improve average wrinkle depth by 11.24% and pigmentation intensity by 1.33%.*
“It’s perfect because it makes my dark circles less visible and also tackles fine lines,” says our team member Annalisa. “In the morning, it helps prep and smooth my under eyes for concealer and give a more refreshed look.”
*In a clinical trial of 20 subjects after 4 weeks of use.
3. Care for your barrier.
Your skin barrier is the protective layer of skin cells, lipids, and proteins that keeps essential moisture in, while blocking irritants and environmental aggressors. Keeping it healthy is key to making sure your under eyes don’t dry out or get irritated. It’s easy to overload this area with heavy creams and harsh ingredients, so if you want a second step in addition to our eye cream, we recommend something gentle and light like our Haruharu Wonder Black Rice Probiotics Barrier Essence. It delivers a thin, fast-absorbing layer of hydration that supports your moisture barrier and is infused with barrier-boosting ceramides, black rice, and probiotics. And it’s clinically proven to improve the skin barrier by 21.001%.*
“I apply it all over my face, paying extra attention to the area around my eyes,” says our team member Tamara. “The formula is perfect for under-eye care because it contains nutrients that improve skin balance, texture, and glow.”
*In a clinical trial of 20 subjects after 2 weeks of use.
4. Treat your under eyes to a mini massage.
This is one of our favorite tips for days when we wake up with puffy eye bags after a late night. After applying skincare, go in with a cooling massage tool and gently glide it over your eye bags to help boost circulation and take down puffiness. You can find plenty of tools online that are specifically designed to fit this area. We prefer under-eye massagers made of stainless steel, which is naturally cooling and easy to keep hygienic. Pair it with our Black Rice Bakuchiol Eye Cream, close your eyes, and you’re basically at the spa.
5. Always wear sunscreen.
We know! We’ve told you a million times to wear sunscreen every single day. But it’s worth repeating, because sun damage can lead to signs of aging like fine lines and wrinkles. That’s why when you apply your daily SPF, you need to make sure you’re covering your under eyes, too. Some sunscreen formulas can feel irritating, but we specifically formulated Haruharu Wonder Black Rice Moisture Airyfit Daily Sunscreen to feel gentle on all skin types. It’s packed with antioxidant-rich black rice extract, soothing ceramides, and smoothing adenosine and free of artificial fragrance, which can be irritating. So next time you reach for a tube, make sure you’re applying the formula evenly over your entire face, including your under-eye area.
6. Buy the sunglasses you’ve been eyeing.
Just like UV-protective clothing, sunglasses add an extra layer of protection for your under eyes. So if you needed another reason to add that cute pair of shades to your shopping cart, you’ve got one. It’s a simple step that goes a long way in keeping your skin protected and safe from UV damage, especially when you’re outdoors under the sun for hours. Just make sure you’re investing in a pair that isn’t just tinted but also fully protects from both UVA and UVB rays. Quick tip: If you’re unsure, look for markings like 100% UV protection or UV400.
To make it even easier for you to shop our Haruharu Wonder under-eye heroes, we popped them down below so you can grab whatever your routine’s missing. Ready to get those under eyes looking fully rested? You know what to do.
Meet the Author
Haruharu Wonder contributor Sarah Y. Wu has a decade of experience in the industry as a beauty editor, copy director, and brand consultant. Her bylines have appeared in outlets including Teen Vogue, Forbes, Allure, Marie Claire, Glamour, NYLON, Bustle, The Zoe Report, Vogue, WWD, and Byrdie. She’s also the copywriter and copy director for some of your favorite skincare, fragrance, and makeup brands. While she’s tried thousands of products over the course of her career, she’ll always save a spot in her beauty routine for Haruharu Wonder’s Black Rice Bakuchiol Eye Cream and Centella Sunflower Makeup-Melting Cleansing Balm. Connect with her on Instagram @say.wu.